Content Marketing is the practice of creating and sharing valuable, pertinent content that informs prospects and customers about your products and services. This type of material should form part of any strategic marketing plan as it has the potential to drive sales, foster customer loyalty, and boost brand awareness.
Your content should attract and convert leads, so it must be tailored to the target audience. That means answering their specific questions, solving their problems, and building trust in your brand are all essential objectives.
Content creation can take many forms, so it’s essential to determine which approach works best for your business, target audience and product. Common forms of content include blog posts, e-books, white papers, video production and newsletters.
Your content should reflect your brand identity and voice, while being easy for people to consume. That means it should have a logical structure, captivating titles, scannable copy, and researched keywords that meet search engine standards.
Authority is a term that describes an organization’s content that displays its expertise in a given field, topic or area. This can take various forms such as blog posts that answer frequently asked questions or offer solutions to problems, e-books that explain complex ideas in plain English, videos teaching viewers how to use products effectively and newsletters connecting current customers and prospects.
Generating authority content on a regular basis is an excellent idea. Doing so helps you demonstrate your expertise, which in turn builds trust with your target audience and sets you apart from competitors.
This strategy also offers you the chance to increase your reach, since other brands may link to your authoritative content as a resource, opening up new audiences for you and your brand! That’s an enormous win for both your business and bottom line!
A great tool for increasing topic authority is creating pillar pages. These provide readers with an in-depth overview of your subject matter, helping businesses build topic authority and appear high in search results by striking a balance between thought leadership and search-focused content, demonstrating your relevance while offering valuable, well-written, and digestible info to readers.
The pillar page should include multiple links to other content, so readers can explore further on a particular topic if desired. Additionally, it could include an incentive for them to sign up for your email list.
It’s essential that your pillar page includes a clear and consistent call to action, which can improve traffic conversion rates and boost search rankings. This can be accomplished with either an effective button, link to your landing page, or short paragraph that explains what readers will gain when they click through.