How Amazon Marketplace Experts Can Help Optimize Your Online Store Taxonomy

Online store taxonomy is the way a store organizes its products online. It’s about putting things in order so that you can easily find what you want when you’re shopping. Like in a big store, products are divided into different sections, and online store taxonomy does the same for websites.

What is Product Data?

Product data refers to the information you see about the products displayed for sale in an online store. It includes details such as product name, brand name description, price, availability, and other relevant specifications. Product data plays an important role in the online shopping experience as it helps customers make informed decisions before making a purchase. By providing accurate and comprehensive product data, online stores enhance the transparency and trustworthiness of their offerings.

What is Online Store Taxonomy?

Online store taxonomy refers to the categorization and classification of products within an online store. It is the hierarchical ordering of products into different categories and subcategories based on their characteristics, features, and attributes. It helps organize the large volume of product data into manageable sections. As a result, customers find it easy to search, navigate, and find the products they are looking for. Not only does it enhance the user experience, but it also improves discoverability on search engines.

Why Do We Need Online Store Taxonomy?

Imagine a messy store where everything is jumbled up, and you can’t find what you’re looking for. That’s where online store taxonomy comes in. It’s like having clear signs and sections in a store, making it easy to find the things you like.

Well, when things are organized online, it makes it easy for you to browse and find what you want to buy. It’s like having a roadmap to navigate through the online store. If you’re looking for a specific type of shirt, you can go directly to the “Shirts” section instead of looking here and there.

It’s not just about making your shopping experience better. This neat organization also helps the store owners keep track of what they have in stock and what people like to buy. It’s a win-win situation. You find what you want quickly, and the store can provide you with the best shopping experience possible.

In the following sections, we will explore why online store taxonomy is important. We will provide insights into how to successfully implement and manage it on an e-commerce platform.

What are the Benefits of Online Store Taxonomy?

Shopping Made Easy: Save Time and Effort

One of the key benefits of online store taxonomy is that it helps customers find what they are looking for quickly and easily. By categorizing products into logical groups and subgroups, customers can navigate through the online store with ease, saving time and effort.

For example, if a customer is searching for a specific type of clothing, a well-designed taxonomy will allow them to navigate to the relevant category. They could go to categories such as “Women’s Tops” or “Men’s Shoes” and then further refine their search by selecting subcategories such as “Blouses” or “Sneakers.” This hierarchical organization enables customers to locate the desired products efficiently. As a result, customers have a more satisfying shopping experience.

Keep Track of Inventory

Another big reason why online store organization matters is because it helps businesses keep track of their stuff and understand what people like. By sorting products into different sections, it makes it way easier for businesses to know what they have. It’s like having clear labels on everything. It helps them not only keep their shelves in order but also understand what customers are into.

With a well-organized system, businesses can see which categories or types of products are super popular. It’s like knowing which ice cream flavor everyone loves the most. This info helps businesses make smart decisions regarding their business. They know about how much stock they should have, how to advertise, and what products to focus on. They can figure out what people want and make sure the store is always ready with the best products.

How Do I Start Online Store Taxonomy?

Starting an online store taxonomy may often seem overwhelming. However, with a clear plan and some basic steps, you can successfully organize your product categories and attributes.

  1. The first step is to analyze your product data. Take a closer look at the range of products you offer and identify common characteristics or attributes that can be used to categorize them. These could include factors such as size, color, material, or any other relevant characteristic that defines your products.
  2. Once you have identified the key attributes, you can start creating your taxonomy. Begin by creating high-level categories that encompass the broadest classification of your products. For example, if you have an online store that sells clothing, you may have categories such as “Men’s,” “Women’s,” “Kids’,” and “Accessories.”
  3. From there, you can further drill down into subcategories based on attributes specific to each clothing type. These subcategories could be such as “Tops,” “Bottoms,” “Dresses,” or “Shoes.” By organizing your products in this hierarchical manner, you can create a logical structure. As a result, customers find it easy to navigate your online store.
  4. When creating your product taxonomy, it’s also crucial to base it keeping in mind your target audience and their preferences. Evaluate how your customers think about your products and what categories they would intuitively search for.

Remember, the goal of online store taxonomy is to make the browsing experience as seamless as possible for your customers. By keeping in mind the customer’s needs and expectations, you can refine your taxonomy and improve their overall shopping experience.

How Do I Make My Online Taxonomy Perfect?

For a perfect online store taxonomy, it’s smart to get help from experts who know the ropes, like Amazon marketplace experts. These professionals can create a system that follows the best practices for creating categories and ensures your products stand out. 

  1. Organization Magic: Amazon Marketplace experts are professional organizers for your online store. They know how to tidy up everything so customers can easily find what they want. It’s like having a clean and neat store layout in the online world.
  2. Intelligent Categorization: These experts are like wizards in sorting products into the correct categories and subcategories. It’s like putting clothes in the “T-shirts” section and shoes in the “Sneakers” area. It makes it super easy for customers to navigate and find stuff.
  3. Customer Happiness: Having a well-organized online store makes customers happier because they can quickly spot what they’re looking for. Satisfied customers are more likely to buy things, so it’s like creating a friendly and inviting shopping environment.
  4. Insider Knowledge: Amazon experts know the tricks of the trade. They understand how customers search for products and what makes them click. By using this insider knowledge, they make sure your products stand out and get noticed in the busy online marketplace.
  5. Data Detective Work: These experts aren’t just about making things look good; they’re also detectives of data. They help businesses understand what’s popular, what’s not, and why. This detective work helps in making intelligent decisions about what products to keep in stock and how to boost sales.

The Amazon marketplace experts help you figure out the right categories for your stuff so customers can easily spot what they’re looking for. Getting their help can make your online store organized and enjoyable for everyone.

An eCommerce Giant’s Taxonomy Transformation

Let us study how an eCommerce giant executed an effective online store taxonomy, resulting in enhancing customer experiences and driving sales. Before adopting a revamped taxonomy, this e-commerce giant faced multiple challenges. Their disorganized product categories led to a confusing and frustrating customer experience. Customers needed help navigating through the vast product catalog, making it arduous for them to find what they were looking for. Moreover, the lack of a consistent and structured classification system resulted in inconsistent search results.

To tackle these issues, the e-commerce giant initiated a comprehensive taxonomy overhaul.

  • The first step involved analyzing their vast product data to gain knowledge about customer purchasing patterns and preferences.
  • Using this information, they developed a robust product taxonomy that offered a clear and intuitive hierarchy of categories.
  • The new taxonomy incorporated well-defined attributes, aiding customers in precisely identifying their desired products.

By implementing this streamlined taxonomy across its online store, the e-commerce giant witnessed a remarkable improvement in their conversion rates and customer satisfaction levels.


Online store taxonomy is an essential tool for e-commerce businesses to effectively organize and categorize their products. By creating a clear and logical structure, online store taxonomy enables customers to navigate through the store quickly and find the products they are looking for. It also helps in improving product discoverability, enhancing user experience, and ultimately driving sales.

With online store taxonomy, businesses can provide a seamless browsing experience, helping customers quickly find the products they need. The main step is categorizing products into various hierarchical levels and applying relevant attributes. Online store taxonomy enables customers to filter and refine their search results, saving them valuable time and effort. Moreover, it allows for better cross-selling and upselling opportunities.

If you’re struggling with organizing your online store and need help with taxonomy, Vserve Amazon Listing Services is the solution you’re looking for. They specialize in creating a structured and user-friendly system to enhance your customer’s browsing experience. Reach out to Vserve ALS for expert assistance in optimizing your online store taxonomy.

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